In partnership with PlayStation, the Hollister activation will see popular ABODH4MAGIC engage with consumers at the brand’s store in Riyadh Park Mall
KSA, 21 February 2020: Hollister Co., the global teen retailer celebrating the spirit of an endless summer, has joined forces with PlayStation to bring an unmissable opportunity to Saudi’s gaming enthusiasts with a Gaming Challenge on FIFA20. Hosted at Hollister’s stores in Riyadh Park Mall and Riyadh Gallery Mallon Friday 21 February, the tournament will see up to 90 gamers compete in a FIFA tournament on a first-come-first-served basis.
The Gaming Challenge will also offer participants a chance to meet ABODH4MAGIC from 6pm to 12am at Hollister’s store at Riyadh Park Mall. The winner will walk away with a PlayStation 4 console and in-store credit, with the second and third place participants also earning credit to spend in store.
This event is part of Hollister’s efforts to create authentic, engaging experiences for its customers that align with their interests.