How one father revolutionized the baby care industry bringing us the world’s purest baby wipes
WaterWipes, the world’s purest baby wipes are made from 99.9% high purity water and a drop of fruit extract. Free of soap, alcohol, and fragrance, WaterWipes minimize the risk of skin dryness and the potential development of nappy rash.
Edward McCloskey, the founder of WaterWipes, owned a skincare company which manufactured cotton products, including the popular baby care product, cotton wool. When he and his wife were expecting their first baby in 1993, they were happy to have a sufficient supply of cotton wool and water as recommended by midwives, to clean and care for their baby.
Unfortunately, using cotton wool and water to change nappies every day proved to be impractical and inconvenient. The new parents finally gave in and purchased commercial baby wipes. Things took a turn for the worse when their daughter, who suffered from sensitive skin, developed a painful case of nappy rash. Edward was keen to get to the source of the irritation and examined the ingredients in the baby wipes they were using. He was shocked to learn just how many ingredients were present. He questioned their compatibility with his baby’s delicate skin, and believing there had to be a better way, set out to create a purer and safer alternative.
Many years later and after a lot of hard work, testing, and scientific research, WaterWipes were born. Pure, gentle and safe on the most delicate skin, WaterWipes are a suitable alternative to cotton wool and water. Every day, in every corner of the world, new mums and dads are discovering the benefits of our gentle and safe wipes for their baby’s skin.
Clinical studies, overseen by dermatologists show that WaterWipes have good skin compatibility, are non-irritating and non-sensitizing. WaterWipes provide safe cleansing for the most delicate newborn skin and are so gentle they can also be used on premature babies.
WaterWipes contain minimal ingredients and are manufactured using a unique and patented technology within cleanroom conditions, making it the most gentle and effective baby wipe available.
WaterWipes are the only baby wipes awarded by several associations:
• Allergy UK
• The National Eczema Association of America (NEA)
• Gold Winner of Mother Baby & Child Awards 2018 & 2019 as Baby Wipe Brand of the year
• Association Française pour la Prévention des Allergies – AFPRAL
• The Eczema Association of Australasia (EAA)
• Registered with Vegan Society