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New Devmark Group launched to address evolving real estate sector market demand in the ‘new normal’

منصة الحدث ـ أحمد بن عبدالقادر

 Devmark, the UAE’s leading multi-disciplinary real estate organisation, has expanded its offering with four integrated subsidiaries under the newly launched Devmark Group, including real estate advisory, investment, marketing, and Prop-Tech solutions.

The Devmark Group ecosystem has been designed to create tailor-made solutions across all stages of the real estate value chain to advise, catalyse, and optimise sales performance throughout the region.

“We are acutely aware of the changing landscape within the industry and we firmly believe that the ‘new normal’ is already here, creating market demand for broader, more integrated propositions. We therefore re-evaluated our offering, identified the key areas of focus and provided dedicated expertise, which will enable us to achieve optimum results for our partners,” explained Sean McCauley, Group CEO.

As part of the new Group structure, four new verticals have been launched, including Devmark Advisory, Devmark Investments, the award-winning full-service real estate marketing agency, ThinkLab, and the UAE’s first-of-its-kind property technology company, eiight.

The Devmark Advisory team will be led by McCauley, supported by industry stalwarts and group executive directors, Tariq Jarrar and Miki Mirza, who have extensive experience in working with the region’s leading property development companies. Their combined expertise will provide developers with strategic advisory, sales strategies, along with training and development to achieve a competitive advantage.

Devmark Investments will work closely with REITs, private equity funds, developers, and high-net-worth individuals (HNWI) to advise on funding, acquisition, sale of investment portfolios, and sourcing of off-market properties.

Recognising the increasing demand for technology, across the property spectrum, Devmark entered into a partnership with ThinkLab, earlier this year, a leading international cutting-edge, marketing agency, that provides tech-enabled immersive

experiences that empower property developers, through the development of virtual technology, including 3D visuals, virtual reality platforms, 360-degree design views, and video.

This subsidiary will be tasked with providing innovative and creative, bespoke technical marketing solutions for real estate projects, including name and logo development, brand guidelines, brochures, websites, apps, and digital lead generation campaigns.

Emphasising Devmark Group’s focus on technology, a necessity in today’s digital landscape, the fourth subsidiary is eiight, a Prop-Tech company focusing on several property technology solutions. eiight enables industry stakeholders to achieve operational efficiency and investment returns by optimizing the lead sales cycle; improving deal conversions; enhancing customer service; building team follow-up cadence and leveraging performance insights.

Group Managing Director, Richard Aybar, and CEO of ThinkLab said: “The core of our business competency is based on providing a 360-degree approach to sales success. As part of our advisory services, we recognised the need to equip property developers with a higher level of technology and digital sales tools underpinned by bespoke marketing strategies.

“ThinkLab and eiight enable us to provide a unique proposition that supports every aspect of real estate marketing and is unlike anything else currently in the Middle East. We are, therefore, able to provide our clients with a distinct competitive edge while helping to achieve performance and growth success.”

The future growth of Devmark Group will be focused on utilising the acceleration of innovative technology and differentiation strategies to address the changing industry landscape. Each of the group’s subsidiaries has been carefully choreographed to provide an integrated world-class solution to property developers in today’s’ complex and disrupted marketplace.

“With our experience and expertise in advisory, investments, marketing and Prop-Tech within the real estate sector, the Devmark Group entities synergise to bring to the fore a wealth of knowledge, products and services, entrenched across an ecosystem that caters to the full customer journey,” said McCauley.

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