التقنيه والتكنولوجيا

Geely Auto Group Unveils Intelligent Geely 2025 Strategy

Al-hadth Ahmed Bin Abdulqader

Geely Auto Group announced
its “Intelligent Geely 2025” strategy that will continue to keep Geely Auto Group at the forefront of the global automotive industry at a technology focused event at Geely Auto’s Research Institute in Hangzhou Bay. The release of the “Intelligent Geely 2025” strategy and the launch of the “Leishen Power” brand represent an acceleration of the Group’s goal of becoming a technology-led global automotive group committed to technological innovation and aims to boost Geely Auto’s sales to 3.65 million units per starting from 2025.

A central element of “Intelligent Geely 2025” is the launch of the “Leishen Power” brand. “Leishen Power” is positioned as a leading intelligent high-efficiency powertrain solutions provider. The products of “Leishen Power” include the Leishen Hi-X intelligent hybrid powertrain platform, high-efficiency hybrid transmissions, high-efficiency dedicated hybrid engines, and a new generation E-Drive motor. Empowered by Leishen Power technologies, Geely aim to offer consumers a diverse range of electrified mobility including ultra-reliable HEV, 200km long range PHEV, and ranged extended models.

Over the next five years, Geely will launch more than 25 new intelligent vehicle products, opening the doors to a new era of intelligent mobility.

o Geely Auto will release more than 10 intelligent and electrified models powered by Leishen Power hybrid powertrain solutions.
o Geometry brand will launch at least 5 new models starting from 2022 developed on pure electric platforms and the SEA architecture for the mainstream market segment.
o Lynk & Co will launch more than 5 new intelligent models, further diversifying its product range.
o In 2023, Geely Auto Group will launch a new battery swapping mobility brand and 5 new intelligent battery swapping pure electric models, providing users with new options for intelligent zero-emission mobility.

Earlier in the year, Geely announced that by 2025, the Group would achieve 3.65 million units in annual sales across the Geely Auto, Lynk & Co, Geometry, and Zeekr brands. The premium electric vehicle brand Zeekr alone would contribute 650,000 units in annual sales by 2025.

Geely sales goals are not limited to China – by 2025, the Group aims to achieve exceed 600,000 in overseas sales. The Geely Auto brand will focus on developing the Eastern Europe, Middle East, Southeast Asia, and South America markets as well as introducing new energy products to EU and Asia-Pacific markets. Lynk & Co will expand its global presence by entering Russia, Malaysia, Australia, and New Zealand among others. Geely will also continue its support for PROTON with the goal of making the brand No.1 in Malaysia and top 3 in ASEAN markets with further introduction of new technologies and products.

VERTICAL AND MODULAR ARCHITECTURE BASED DEVELOPMENT
Intelligent Geely 2025 aims to establish a “Intelligent Geely Technology Ecological Network” which realizes full-stack independent R&D of core technologies and Intelligent vehicles while building ecological alliances around chips, software, operating systems, intelligent connectivity, and satellite networks. The strategic mission is to build a technology-led global automotive group and future core competitiveness in intelligent vehicles based on intelligent architectures, intelligent drive, and intelligent cockpits.

Faced with highly differentiated global standards and consumer demands, Geely Auto and Volvo Cars have developed have four world-class intelligent modular architectures; the BMA, CMA, SPA, and SEA fully compatible with a diverse range of powertrains systems including pure gasoline, HEV, PHEV, and BEV. Through modularization, Geely architectures have improved R&D efficiency by 30%. At the same time, Geely has also developed an advanced electronic and electrical architecture, GEEA2.0 which acts as a central nervous system for vehicles. In the future, GEEA2.0 will evolve to GEEA3.0 opening the door to an era where intelligent cars are not limited to domain control but also having access to a centralized cloud computing capabilities.

SOFTWARE EMPOWERED INTELLIGENT CARS
The chip is the foundation of a vehicle operating system and a limiting factor in the future intelligent experience. Today, Geely has self-developed a intelligent cockpit CPU, SE1000, which has adopted a 7nm architecture and will enter mass production after passing certification in early 2022. The SE1000 will become China’s first vehicle SOC with a 7nm architecture. In the future, a 5nm integrated vehicle CPU and high computing power autonomous driving chip will be launched to meet the computing needs of high end autonomous drive functions.

Geely is committed to creating an integrated vehicle software user experience through building a full-stack development ecosystem covering electronic and electrical architecture, vehicle software, cockpit software, and autonomous driving software. To this end, Geely has opened its software architecture to developers around the world with more than 1,000 API interfaces, software tools and platforms, and service partnerships with more than 1,000 digital partners. By 2025, Geely aims to push one to two FOTA upgrades every quarter covering full vehicle and powertrain solutions, allowing development of its vehicles to evolve from “manufacturer-led” to “user software and user co-creation led.”

With the future development of intelligent vehicles, data has become the driving force behind user experience. Geely Auto’s parent, Geely Holding Group has self-developed satellites and satellite networks designed for vehicle utilization to provide direct and accurate positioning services. Geely Holding has has now completed the deployment of 305 high-precision space and time reference stations. By 2026, Geely Holding will have completed the deployment of its Internet of Things communication network and low-orbit constellation. The high-precision surveying and mapping data of China will be completed by 2023 and provided to Geely Auto Group for use in enacting truly safe autonomous driving.

In intelligent drive, Geely will realized full-stack development capabilities of autonomous driving and accelerate the realization of its “zero accident, zero causality” vision. Geely will aim to build the “most reliable, safest, and responsible” autonomous vehicle in the industry. By 2025, Geely aims to realize the commercialization of L4 technologies and develop L5 autonomous drive.

SUSTAINABLE MOBILITY
Intelligent Geely 2025 focuses on three intelligent systems; intelligent power, intelligent manufacturing, and intelligent service’. In terms of intelligent energy, not only is Geely developing in the direction of hybrid power through its “Leishen Power” brand, the Group is also advancing in electric power and alternative fuels.

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