al-hadth – Ahmed Bin Abdulqader
ALTAWKILAT International Car Agencies, the authorized dealer of Dongfeng cars in the Saudi Arabia, revealed the all-new 2023 designs for Dongfeng cars “AX7 MACH, A60 MAX”, which were revealed during a ceremony held On Wednesday, October 5th at Park Hyatt Jeddah Hotel, in the presence of officials of ALTAWKILAT, Dongfeng, a large number of the company’s clients, media representatives and social media influencers.
On Thursday, October 6th ALTAWKILAT International Car Agencies organized an exceptional driving experience for the two Dongfeng cars “A60MAX and AX7MACH” where elite media and social media influencers specialized in the automotive world witnessed A day full of excitement with a unique and exclusive driving experience in “The Track” circuit in Jeddah. During which Dongfeng, the fastest growing Chinese brand in the automotive sector, demonstrated its ability to give its fans a unique experience to get acquainted with close proximity to the latest models that have been launched in the Saudi market.
In his speech during the ceremony, Eng. Mohammed Abduljawad, Chairman of the Board of Directors of the ALTAWKILAT International Car Agencies, welcomed Dongfeng customers saying: “We are pleased with our partnership with the Chinese auto giant, Dongfeng, which has partnerships with many global car manufacturers. This enabled it to occupy an advanced position in the map of the Saudi car market as one of the most important Chinese car companies present in it.”
Eng. Abduljawad confirmed that ALTAWKILAT International Car Agencies, the official authorized agent for Dongfeng cars in Saudi Arabia, is keen to launch its latest models in the Saudi market as soon as they are launched in their country of origin. “Since the launch of our partnership with Dongfeng, the company has achieved positive results that exceeded Expectations, as the company adopted an ambitious strategy to achieve the best sales results and provide the best after-sales services. And during this year, the actual operation of showrooms, maintenance centers and spare parts for Dongfeng cars in Jeddah, Riyadh, Dhahran, Abha and Madinah were done to enhance its geographical presence in Saudi Arabia and meet customers’ increasing demand. The investment plan also includes the opening of integrated centers in Makkah and Jazan and the expansion in several different cities during the next year, bringing the number up to 7 centers that include showrooms and maintenance centers. In addition, an agreement was signed between DongFeng and Karaji Car Maintenance Company to provide after-sales services to all Dongfeng customers in more than 25 branches distributed throughout Saudi Arabia, in order to provide all facilities and after-sales services To customers, and give fans of the Chinese brand a unique experience to get acquainted with the latest models launched in the Saudi market, and keep pace with our rapidly growing share in the Saudi market.”
He added, ” ALTAWKILAT International Car Agencies Company is one of the most important and leading companies in its field in the Saudi market, and we are always keen to keep ahead of new developments in the automotive world, through Continuous development of the services we provide to our valued customers. Whether in sales or after-sales services, maintenance, and spare parts to raise our market share for the brands we represent in the Saudi market.”
In his speech, Mr. Jan Jin, director of the Middle East region for Dongfeng, welcomed Saudi clients and media saying: “As one of the largest markets in Middle East, Saudi Arabia is one of the strategic centres of Dongfeng. We are delighted to have reached a long-term strategic partnership with UMA, which has more than 70 years of experience in the automotive sales and service, with advanced management experience and a mature business team, and has extensive influence in the Middle East market. The powerful cooperation of Dongfeng and UMA will provide the Saudi customers with safe, reliable and state-of-art technology products. Today, we will introduce to the media and friends two new passenger vehicle. They are the combination of Dongfeng 52-year manufacturing history, 52 million units’ vehicle manufacturing experience and the collective wisdom of 130,000 Dongfeng staff.”
On this occasion, Mr. Maher Akkawi, General Manager of the Dongfeng brand at ALTAWKILAT International Car Agencies, said: “We are pleased to introduce Dongfeng’s latest car models in the Saudi market,” adding that the new models keep pace with the latest international designs, and will represent a leap in Quality as well as an important addition to the Saudi car market. The multi-use AX7MACH passenger car has many specifications, which makes it the latest car in its class. The A60 MAX model is the latest sedan in the Saudi market, and has many specifications that meet the aspirations of strong car enthusiasts. These models are expected to have great acceptance among customers in the Saudi market, which will confirm consumers’ confidence in the Chinese car giant Dongfeng.