LuLu Hypermarket launched the grand India Utsav 2024 today at Riyadh Avenue Mall, Murabba. The colorful week-long festival, running from August 14th to August 21st, celebrates the vibrant cultural heritage of India and showcases a wide variety of Indian products across all LuLu stores in the Kingdom of Saudi Arabia.
The festival was inaugurated by H.E. Dr. Suhel Ajaz Khan, the Honourable Ambassador of the Republic of India to Saudi Arabia, in a ceremony attended by senior LuLu officials, government representatives, and other dignitaries. The event marks another significant milestone in LuLu’s ongoing commitment to bringing the best of Indian culture and products to Saudi Arabia.
In his keynote address, H.E. Dr. Suhel Ajaz Khan highlighted the festival’s role in fostering deeper Indo-Saudi ties. “Such events play a crucial role in fostering mutual understanding and appreciation between our two nations. They celebrate our rich heritage and shared values, and I am honored to witness the vibrant display of our cultures coming together. This festival is a testament to the enduring friendship between India and Saudi Arabia and reflects our commitment to deepening cultural and economic collaborations. The introduction of 40 new products from 9 brands is a significant milestone, showcasing the diverse range of Indian products and the fusion of our traditional arts and crafts with Saudi culture. I hope this festival will inspire further exchange and cooperation, enriching both our communities.” He stated.
Mr. Shehim Mohammed, Director of LuLu Saudi Hypermarkets, also addressed the gathering, emphasizing the festival’s importance in promoting Indian culture and products. He said, “It is an honor to host LuLu India Utsav 2024 and to celebrate the vibrant and diverse cultural heritage of India. This festival not only showcases an extensive array of Indian products but also strengthens the cultural ties between Saudi Arabia and India. We are excited to offer our customers a unique opportunity to explore and experience the richness of Indian traditions and products. LuLu currently offers over 11,200 products from India to shoppers, reflecting our dedication to bringing the best of Indian culture to Saudi Arabia. We remain committed to fostering such meaningful events that bring cultures together and enrich our shared experiences.”
Throughout the week-long celebration, customers can explore a vast selection of Indian products, ranging from fresh fruits and vegetables to traditional bakery items and groceries. The festival is a grand display of regional Indian products, organized by state, and features an Indo-Saudi fashion exhibition that highlights textile traditions from both countries. Adding to the cultural experience, the inaugural event also included a musical performance blending Saudi and Indian melodies.
LuLu India Utsav 2024 offers a vibrant blend of culture, cuisine, and shopping, creating a memorable experience for all shoppers. The festival is a testament to LuLu’s ongoing mission to bring the richness of Indian culture to the heart of Saudi Arabia.
